![]() ![]() Then look to expand the number of channels you’re on, provided you can keep them looking active and up-to-date throughout the year. To improve: First, get yourself to 100% with the channels you’re currently on. If you’re satisfied with your Facebook Page (1 point) and directory listing (1 point) but your Website needs some work (0 points), give yourself a 2 out of 3 (or, 67%) ![]() Then give yourself a point for every channel that meets the criteria above.įor example, if you have a website, Facebook Page, and one directory listing, your highest score is 3. A stagnant channel or one created in error (but not closed) can make the brand appear like they’re not actively in business or not well liked.Ĭount all the channels your brand is on as the highest score you can have.
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